H&M: H&M Move - Tennis
Brand
Date
Apr 2025
Description
H&M Move presents a series of tennis-focused editorial portraits featuring model Devyn Garcia. The campaign captures the intersection of performance wear and court-side aesthetics, highlighting the functional details of pleated skirts, athletic dresses, and visors. Photographer Mark Rabadan directs the visuals with art direction by Elin Hagstrom, moving between warm, natural-light color palettes on clay courts and high-contrast monochrome studio-style portraiture. The execution leans into clean lines and textural compositions, with hair styling by Tosh and makeup by Mayumi Oda rounding out the visual identity of the sportswear collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.