H&M Move presents a series of tennis-focused editorial portraits featuring model Devyn Garcia. The campaign captures the intersection of performance wear and court-side aesthetics, highlighting the functional details of pleated skirts, athletic dresses, and visors.
Photographer Mark Rabadan directs the visuals with art direction by Elin Hagstrom, moving between warm, natural-light color palettes on clay courts and high-contrast monochrome studio-style portraiture. The execution leans into clean lines and textural compositions, with hair styling by Tosh and makeup by Mayumi Oda rounding out the visual identity of the sportswear collection.
