H&M
H&M Move - Tennis
Brand
ProjectH&M Move - Tennis
Date
Apr 2025
Description
H&M Move showcases its latest sportswear collection with a tennis-themed editorial campaign starring Devyn Garcia. Photographed by Mark Rabadan with art direction from Elin Hagstrom, the project captures a series of athletic portraits set against the textured backdrop of clay courts and outdoor environments. The imagery utilizes a blend of warm, natural light and high-contrast monochrome tones to highlight the functional design of the apparel. Technical details like analogue film aesthetics and cinematic framing emphasize the movement and form of the sportswear, with hair styling by Tosh and makeup by Mayumi Oda providing a clean, polished finish to the look.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White
Context
Advertising Campaign
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