H&M H&M Move - Tennis 2025

Description

This black and white portrait features model Devyn Garcia posing outdoors for the H&M Move Tennis project. She wears a relaxed white t-shirt and a matching pleated tennis skirt, with her arms crossed as she leans against a dark chain-link fence intertwined with foliage. The photograph is captured with natural lighting and rendered in monochrome, emphasizing texture and form. Mark Rabadan served as photographer, with art direction by Elin Hagstrom, hair styling by Tosh, and makeup by Mayumi Oda.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Context

Advertising Campaign