H&M H&M Move - Tennis 2025

Description

Model Devyn Garcia poses in a crouching stance on a clay tennis court for the H&M Move Tennis project. She wears a white athletic dress, visor, wristband, and white sneakers while holding a tennis racket. Natural daylight illuminates the scene, highlighting the textural clay ground and the tennis net in the background. The campaign imagery was photographed by Mark Rabadan with art direction by Elin Hagstrom, hair styling by Tosh, and makeup by Mayumi Oda.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Carpark

Context

Advertising Campaign