H&M H&M Move - Tennis 2025

Description

This monochrome photographic portrait captures model Devyn Garcia in a close-up framing for the H and M Move Tennis campaign, photographed by Mark Rabadan with art direction by Elin Hagstrom. The subject wears large, reflective wraparound sports sunglasses and a white t-shirt featuring a square logo on the chest. Hair styling is credited to Tosh and makeup by Mayumi Oda. The lighting is direct and clean, accentuating the high-contrast grayscale aesthetic and the sharp lines of the eyewear.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, High-key

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign