Brand
H&M H&M Lookbook by Carlos Garcia 2024
Associated creatives
Tags
Description
This fashion lookbook portrait features model Anneta Popova wearing a white button-up blouse with puff sleeves against a plain white background. The image was photographed by Carlos Garcia for H&M, with hair styling by Andrea Martinelli and makeup by Regina Törnwall. Soft, directional studio lighting illuminates the subject, highlighting clean textures and a minimalist composition. The color palette focuses on neutral tones with crisp white apparel.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (70%)
Background
White Seamless
Context
Lookbook