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Brand
H&M
ProjectH&M Lookbook by Carlos Garcia
Model wearing dark sunglasses and a white and blue floral top against a plain light background

H&M H&M Lookbook by Carlos Garcia 2024

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Anneta Popova
Anneta PopovaModel

Tags

woman wearing sunglasseswoman in sunglassessunglassesblue and white floral topfloral topfloral pattern top

Description

This fashion lookbook image for H and M, photographed by Carlos Garcia with hair styling by Andrea Martinelli and makeup by Regina Törnwall, features model Anneta Popova. The subject is captured from a chest-up perspective, wearing dark black sunglasses and a white garment featuring an expressive blue floral and botanical pattern. The lighting is bright and clean against a minimal seamless background. The portrait emphasizes sharp details in the accessories and clean studio composition.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Royal Blue (50%)

Background

White Seamless

Context

Lookbook