Brand
H&M H&M Lookbook by Carlos Garcia 2024
Associated creatives
Tags
Description
This fashion portrait from the H&M lookbook project was captured by photographer Carlos Garcia, featuring model Anneta Popova. The composition centers on a female model posing in a black strapless knit top with visible button details. Her long reddish-brown hair falls loosely around her shoulders, complementing her natural look styled by hair stylist Andrea Martinelli and makeup artist Regina Törnwall. The lighting creates sharp, defined shadows across her collarbone and neck against a seamless white studio background. The minimalist aesthetic highlights the texture of the knit garment and the clean lines of the studio setup.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (100%)
Background
White Seamless
Context
Lookbook