H&M
H&M Lookbook by Carlos Garcia
Mar 2024
This H&M fashion lookbook project presents a series of studio portraits that lean into a clean, minimal aesthetic. Photographed by Carlos Garcia, the imagery focuses on the textures and silhouettes of the latest collection, utilizing soft directional lighting and a neutral white backdrop to maintain a consistent, commercial look. The editorial series features model Anneta Popova, styled with precise hair by Andrea Martinelli and natural makeup by Regina Törnwall. The collection highlights a variety of garments, ranging from denim sets and knit tops to flowing midi dresses adorned with floral patterns, emphasizing sharp lines and fluid movement through careful studio composition and natural light.
Vertical, Clean
Natural light
High Street Fashion
White Seamless
Lookbook
