Brand
H&M H&M Lookbook by Carlos Garcia 2024
Associated creatives
Tags
Description
This fashion lookbook image for H&M, captured by photographer Carlos Garcia, features model Anneta Popova posing against a clean white seamless studio background. The model wears dark sunglasses and a short-sleeved white dress adorned with a bold blue floral pattern. Her hair is tied back cleanly, and her hands rest on her hips. The lighting is bright and direct, creating crisp shadows that accentuate the silhouette and graphic print of the garment. Makeup styling was provided by Regina Törnwall and hair styling by Andrea Martinelli.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Royal Blue (50%)
Background
White Seamless
Context
Lookbook