Brand
ProjectJoie

Blue Illusion Joie 2024
Associated creatives
Tags
Description
This outdoor fashion campaign portrait features a female model posing gracefully against a rustic architectural background with stone arches and sunlit stone walls. She wears a lightweight, patterned white blouse with long sleeves paired with dark trousers, and holds a wide-brimmed white sun hat in one hand with her arms crossed lightly. Her dark hair is styled down, and she wears subtle jewellery including earrings and a necklace. The scene is illuminated by warm natural daylight, creating a soft and elegant atmosphere captured by photographer Steve Tognazzini for the Blue Illusion Joie project, with styling by Bec Cole and make-up by Krystle Rose.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Slate (50%)
Background
House
Context
Advertising Campaign