H&M H&M Lookbook by Carlos Garcia 2024

About

A fashion lookbook image created for H&M by photographer Carlos Garcia, featuring model Anneta Popova. The model is captured in a full-length portrait wearing a vibrant blue and white floral patterned maxi dress with long bishop sleeves and a front slit. Her hair is neatly styled back, complemented by minimal, natural makeup. She stands on a light-toned floor against a plain, neutral studio wall under soft lighting that casts gentle shadows. The composition highlights the fluidity of the lightweight fabric and the clean commercial aesthetic of the brand.