Brand
H&M H&M Lookbook by Carlos Garcia 2024
Associated creatives
Tags
Description
A fashion lookbook image created for H&M by photographer Carlos Garcia, featuring model Anneta Popova. The model is captured in a full-length portrait wearing a vibrant blue and white floral patterned maxi dress with long bishop sleeves and a front slit. Her hair is neatly styled back, complemented by minimal, natural makeup. She stands on a light-toned floor against a plain, neutral studio wall under soft lighting that casts gentle shadows. The composition highlights the fluidity of the lightweight fabric and the clean commercial aesthetic of the brand.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Cobalt (70%)
Pure White (30%)
Background
White Seamless
Context
Lookbook