H&M H&M x Glenn Martens 2025 Campaign 2025

Description

A male model with reddish-orange hair stands on an elevated platform within a structured scaffolding set. He wears a layered outfit consisting of a structured plaid jacket, an oversized blue button-down shirt, and charcoal trousers, paired with dark slouchy boots. Behind him stands an ornate gold-framed landscape painting resting on an easel, flanked by structural metal poles and decorative pigeon props. The lighting is bright and even, highlighting the textural interplay between modern industrial scaffolding and classical artistic elements within this H&M and Glenn Martens campaign image photographed by Johnny Dufort.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign, Lookbook