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Group of models posed across a large metal scaffolding structure with red velvet curtains and corgi dogs in the foreground

H&M H&M x Glenn Martens 2025 Campaign 2025

About

This image from the H&M x Glenn Martens 2025 campaign, photographed by Johnny Dufort with fashion styling by Ursina Gysi, features a diverse ensemble cast of models posed across a towering, multi-tiered metal scaffolding structure. The backdrop combines elaborate red velvet drapery with printed pastoral scenery, while several corgi dogs and pigeons are positioned throughout the foreground and framework. Hair styling by Cyndia Harvey and makeup by Thom Walker complete the elaborate editorial aesthetic. The composition uses a vertical framing with dramatic theatrical lighting and rich textures across the apparel and set design.

Brand

H&M

Project

H&M H&M x Glenn Martens 2025 Campaign 2025

Keywords

group of modelsmodels posed on scaffoldingfashion campaign editorialmodelsscaffolding structure

Credits

Glenn Martens
Designer
Johnny Dufort
Photographer
Ursina Gysi
Fashion Editor/Stylist
Cyndia Harvey
Hair Stylist
Thom Walker
Makeup Artist

Styles

EditorialVerticalWarmClean

Industries

Designer Fashion

Background

Set-dressed

Context

Advertising Campaign
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