H&M H&M x Glenn Martens 2025 Campaign 2025

Description

This image from the H&M x Glenn Martens 2025 campaign, photographed by Johnny Dufort with fashion styling by Ursina Gysi, features a diverse ensemble cast of models posed across a towering, multi-tiered metal scaffolding structure. The backdrop combines elaborate red velvet drapery with printed pastoral scenery, while several corgi dogs and pigeons are positioned throughout the foreground and framework. Hair styling by Cyndia Harvey and makeup by Thom Walker complete the elaborate editorial aesthetic. The composition uses a vertical framing with dramatic theatrical lighting and rich textures across the apparel and set design.

Style

Editorial, Vertical, Warm, Clean

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Advertising Campaign