H&M H&M x Glenn Martens 2025 Campaign 2025

Description

This fashion editorial campaign image for H&M, styled by Ursina Gysi and photographed by Johnny Dufort, features two models framed within a set-dressed architectural backdrop surrounded by abundant floral arrangements. The female model on the left wears a printed patterned top, a pleated skirt, and boots while holding a grey handbag. The model on the right is dressed in a distressed light-wash denim matching set with a matching cap. The lighting is bright and direct, highlighting the detailed textures of the garments and the theatrical set design.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign