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  • ·HM x Glenn Martens 2025 Campaign Editorial Portrait
Two fashion models posing against a painted backdrop of a stately home with floral arrangements for the H&M x Glenn Martens campaign.

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Description

This fashion editorial campaign image for H&M, styled by Ursina Gysi and photographed by Johnny Dufort, features two models framed within a set-dressed architectural backdrop surrounded by abundant floral arrangements. The female model on the left wears a printed patterned top, a pleated skirt, and boots while holding a grey handbag. The model on the right is dressed in a distressed light-wash denim matching set with a matching cap. The lighting is bright and direct, highlighting the detailed textures of the garments and the theatrical set design.