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  • ·HM x Glenn Martens 2025 Campaign Editorial Portrait
Brand
H&M
ProjectH&M x Glenn Martens 2025 Campaign
Model in a dark hooded jacket and sunglasses posing against an architectural backdrop for H&M.

H&M H&M x Glenn Martens 2025 Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensDesigner
Johnny Dufort
Johnny DufortPhotographer
Ursina Gysi
Ursina GysiFashion Editor/Stylist
Cyndia Harvey
Cyndia HarveyHair Stylist
Thom Walker
Thom WalkerMakeup Artist
Angus Munro
Angus MunroCasting Director
Richard E Grant
Richard E GrantActor
Audrey Marnay
Audrey MarnayModel
Canlan Wang
Canlan WangModel
Clym Evernden
Clym EverndenModel
Edna Karibwami
Edna KaribwamiModel
Heather Diamond Strongarm
Heather Diamond StrongarmModel
Jesse Sachet-Dufraisse
Jesse Sachet-DufraisseModel
Jum Kuochnin
Jum KuochninModel
Manjin Kim
Manjin KimModel
Stef Bonomo
Stef BonomoModel

Tags

model in dark hooded jacketdark hooded jackethooded jacketmodel in sunglassessunglasses

Description

This fashion campaign image for the H&M x Glenn Martens 2025 collection features a model styled by Ursina Gysi. The model wears a dark, textured hooded jacket with an asymmetric zip, matching trousers, sunglasses, and layered boots. The setting includes vertical scaffolding framing an illustrated architectural background with pigeon props. The lighting is bright and clean, emphasizing the structured textures of the designer apparel.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Espresso (60%)
Jet Black (40%)

Background

Illustrated Frame

Context

Advertising Campaign