Brand
H&M H&M x Glenn Martens 2025 Campaign 2025
Associated creatives
Glenn MartensDesigner
Johnny DufortPhotographer
Ursina GysiFashion Editor/Stylist
Cyndia HarveyHair Stylist
Thom WalkerMakeup Artist
Angus MunroCasting Director
Richard E GrantActor
Audrey MarnayModel
Canlan WangModel
Clym EverndenModel
Edna KaribwamiModel
Heather Diamond StrongarmModel
Jesse Sachet-DufraisseModel
Jum KuochninModel
Manjin KimModel
Stef BonomoModel
Tags
Description
This campaign image for the H&M x Glenn Martens 2025 project features three models styled by Ursina Gysi and photographed by Johnny Dufort. The composition presents three figures standing against an illustrative backdrop, wearing distinctive layered knitwear, denim garments, and structured accessories. Hair styling by Cyndia Harvey and makeup by Thom Walker complete the look. The lighting and staging create a polished editorial aesthetic.
Style
Editorial, Vertical, Clean, Polished
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (40%)
Chocolate (30%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign