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A model wearing a white top and oversized boots standing against an illustrated building backdrop for the H and M campaign

H&M H&M x Glenn Martens 2025 Campaign 2025

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Description

This fashion editorial image from the H and M 2025 campaign, designed by Glenn Martens and photographed by Johnny Dufort, features a model posing against an illustrated architectural backdrop. The subject wears a white spaghetti-strap top paired with uniquely cut denim jeans and exaggerated, voluminous dark brown thigh-high boots with stiletto heels. A black leather handbag is held in one hand, adding contrast to the textured ensemble. The composition is framed by vertical metallic scaffolding poles, enhancing the backstage or urban set feel. The lighting is bright and clean, accentuating the sculptural and avant-garde silhouette of the apparel.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Pure White (30%)
Chocolate (50%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign