Brand

H&M H&M x Glenn Martens 2025 Campaign 2025
Associated creatives
Tags
Description
This fashion editorial image from the H and M 2025 campaign, designed by Glenn Martens and photographed by Johnny Dufort, features a model posing against an illustrated architectural backdrop. The subject wears a white spaghetti-strap top paired with uniquely cut denim jeans and exaggerated, voluminous dark brown thigh-high boots with stiletto heels. A black leather handbag is held in one hand, adding contrast to the textured ensemble. The composition is framed by vertical metallic scaffolding poles, enhancing the backstage or urban set feel. The lighting is bright and clean, accentuating the sculptural and avant-garde silhouette of the apparel.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Pure White (30%)
Chocolate (50%)
Jet Black (20%)
Background
Set-dressed
Context
Advertising Campaign





