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  • ·HM x Glenn Martens 2025 Campaign plaid shirt portrait
Brand
H&M
ProjectH&M x Glenn Martens 2025 Campaign
Black man wearing a plaid hooded shirt and split-leg denim jeans standing on a wooden platform against a red backdrop with metal scaffolding poles

H&M H&M x Glenn Martens 2025 Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensDesigner
Johnny Dufort
Johnny DufortPhotographer
Ursina Gysi
Ursina GysiFashion Editor/Stylist
Cyndia Harvey
Cyndia HarveyHair Stylist
Thom Walker
Thom WalkerMakeup Artist
Angus Munro
Angus MunroCasting Director
Richard E Grant
Richard E GrantActor
Audrey Marnay
Audrey MarnayModel
Canlan Wang
Canlan WangModel
Clym Evernden
Clym EverndenModel
Edna Karibwami
Edna KaribwamiModel
Heather Diamond Strongarm
Heather Diamond StrongarmModel
Jesse Sachet-Dufraisse
Jesse Sachet-DufraisseModel
Jum Kuochnin
Jum KuochninModel
Manjin Kim
Manjin KimModel
Stef Bonomo
Stef BonomoModel

Tags

black man standingblack manman standingplaid hooded shirtplaid shirthooded shirtsplit-leg denim jeansdenim jeansblue jeans

Description

This portrait from the H&M x Glenn Martens 2025 campaign features a Black man standing on a raised wooden platform. He wears a dark plaid hooded shirt layered over a scarf, paired with light blue split-leg denim jeans and brown boots. The background consists of a vibrant red graphic backdrop framed by structural metal scaffolding poles. The styling is credited to Ursina Gysi, with photography by Johnny Dufort.

Style

Editorial, Vertical, Warm, Clean

Industries

Designer Fashion

Color

Charcoal (40%)
Denim (40%)
Caramel (20%)

Context

Advertising Campaign