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Brand
H&M
ProjectDark Coffee
Model wearing a brown turtleneck sweater and black leather trousers standing by a production truck

H&M Dark Coffee 2024

Associated creatives

Rodrigo Carmuega
Rodrigo CarmuegaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Jessica Martinelli
Jessica MartinelliCasting Director
Rita Ornellas
Rita OrnellasCasting Director
Bibi Breslin
Bibi BreslinModel

Tags

woman in brown turtleneck sweaterbrown turtleneck sweaterturtleneck sweaterwoman wearing black leather trousersblack leather trousersleather trousersmodel posing outdoors

Description

This fashion editorial image for H&M's Dark Coffee project features model Bibi Breslin posing outdoors beside a production vehicle. She wears a voluminous brown textured turtleneck sweater layered over a white shirt, paired with relaxed-fit black leather trousers and low-heeled black shoes. A white plastic crowd control barrier wrapped in red and white warning tape sits in the foreground. The photography by Rodrigo Carmuega is styled by Lisa Lindqwister with art direction by Emelie Engstrand, capturing a candid, documentary-style moment against an urban asphalt and transport vehicle background.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Chocolate (50%)
Jet Black (50%)

Background

Transport Hub

Context

Advertising Campaign