H&M: Dark Coffee
Brand
Date
Nov 2024
Description
Dark Coffee is a fashion editorial campaign for H&M, shot by photographer Rodrigo Carmuega. The series leans into a cinematic, documentary-style aesthetic, utilising natural light and analogue film to capture model Bibi Breslin across various urban and architectural settings. Art direction by Emelie Engstrand focuses on high-contrast textures, pairing minimalist backgrounds like concrete stairs and industrial metal surfaces with layered, structured garments. Fashion styling by Lisa Lindqwister emphasizes this interplay of form and material, while casting directors Jessica Martinelli and Rita Ornellas support the project’s cohesive, clean visual identity.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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