H&M

Nov 2024

Dark Coffee is a fashion editorial campaign for H&M, shot by photographer Rodrigo Carmuega. The series centres on a collection of structured, textured layers, featuring model Bibi Breslin in a range of urban settings, from industrial concrete stairs to street-level architectural backdrops. Working under the art direction of Emelie Engstrand, the visuals lean into a clean, editorial aesthetic. The project utilizes natural light to highlight the contrast between heavy wool outerwear, knitwear, and structured garments. With fashion styling by Lisa Lindqwister, the imagery makes extensive use of monochrome and analogue film techniques to create a cohesive, textured narrative. Casting for the project was directed by Jessica Martinelli and Rita Ornellas, contributing to the composed, cinematic portraits that define this high street fashion campaign.

Editorial, Vertical, Clean

Analogue / film, Natural light

High Street Fashion

Advertising Campaign