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·Dark Coffee

Model seated on a metal chair against a ribbed panel wall wearing black trousers and slingback heels

Model wearing dark trousers and heavy coat on outdoor concrete stairs for H&M

Close-up portrait of a woman with short hair wearing a black turtleneck against a textured background

Close-up portrait of a woman with short dark hair wearing a high-collared dark coat against a plain background.

Model seated on the steps of a delivery truck wearing a white button-down shirt and dark trousers against an urban street backdrop

Model standing outdoors wearing a long dark coat and heels against a white brick wall in bright sunlight

Model wearing a cream turtleneck dress leaning against a dark tiled wall in harsh sunlight

Model wearing a dark wool coat and black trousers standing on concrete stairs beside a metallic handrail.

Close-up monochrome portrait of a model running fingers through her dark hair against a plain white background.

Model wearing a brown turtleneck sweater and black leather trousers standing by a production truck

H&M Dark Coffee 2024

About

Dark Coffee is a fashion editorial campaign for H&M, shot by photographer Rodrigo Carmuega. The series leans into a cinematic, documentary-style aesthetic, utilising natural light and analogue film to capture model Bibi Breslin across various urban and architectural settings. Art direction by Emelie Engstrand focuses on high-contrast textures, pairing minimalist backgrounds like concrete stairs and industrial metal surfaces with layered, structured garments. Fashion styling by Lisa Lindqwister emphasizes this interplay of form and material, while casting directors Jessica Martinelli and Rita Ornellas support the project’s cohesive, clean visual identity.