Brand
ProjectDark Coffee

H&M Dark Coffee 2024
Associated creatives
Tags
Description
This fashion editorial image for the H&M project Dark Coffee was captured by photographer Rodrigo Carmuega, with styling by Lisa Lindqwister and art direction by Emelie Engstrand. The portrait features model Bibi Breslin posing on a set of concrete stairs with metallic handrails. She wears a voluminous dark wool coat over a white turtleneck and dark trousers, paired with black heels. Her hair is dynamically tousled, adding movement to the composition. The lighting is bright and natural, highlighting the textures of the heavy outerwear against the architectural background.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Carpark
Context
Advertising Campaign, Editorial

