H&M Dark Coffee 2024

Description

This fashion campaign image for the H&M project Dark Coffee features model Bibi Breslin seated on concrete outdoor stairs against a metal partition. She wears a heavy dark coat over a white turtleneck sweater paired with dark trousers and black slingback heels. The shot was captured by photographer Rodrigo Carmuega with styling by Lisa Lindqwister and art direction by Emelie Engstrand. Natural lighting illuminates the scene, highlighting the textures of the heavy outerwear and structured garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Road

Context

Advertising Campaign