Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Description

Model Xu Meen poses in front of a red brick wall marked with the number two, leaning lightly against a painted metal railing. He is styled in a pale cream long-sleeve button-up shirt featuring dual chest flap pockets, paired with dark tailored trousers and a patterned silk scarf tied at the neck. The scene is illuminated by soft, even daylight highlighting the smooth texture of the silk and shirt fabric. The composition centers on a waist-up fashion portrait with warm architectural tones forming the backdrop.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign