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  • ·Hermès Silk Campaign: Xu Meen by Misha Taylor
Brand
Hermes
ProjectHermes SOIE 2026 campaign-TIME FOR SILK
Model Xu Meen posing on outdoor marble steps in a black leather jacket, green silk tie, and cream trousers holding groceries.

Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Xu Meen
Xu MeenModel

Tags

xu meenasian male modelman in leather jacketblack leather jacketgreen silk tiepatterned silk tiecream trousers

Description

Model Xu Meen poses on exterior stone steps for the Hermès Time for Silk campaign, photographed by Misha Taylor. He wears a black leather jacket over a white collared shirt, accessorized with a patterned green silk tie and tailored cream trousers paired with black boots. Holding a paper bag of fruit in one hand and fresh leeks in the other, he stands outdoors in natural daylight with loose fruit scattered on the marble stairs behind him.