Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Description

Model Xu Meen poses on exterior stone steps for the Hermès Time for Silk campaign, photographed by Misha Taylor. He wears a black leather jacket over a white collared shirt, accessorized with a patterned green silk tie and tailored cream trousers paired with black boots. Holding a paper bag of fruit in one hand and fresh leeks in the other, he stands outdoors in natural daylight with loose fruit scattered on the marble stairs behind him.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign