Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Description

Fashion model Xu Meen stands on tiled outdoor steps leaning against a curved red brick wall for the Hermes SOIE campaign. He wears a pale yellow long-sleeve button-down shirt paired with a printed silk neck scarf and high-waisted, wide-leg dark brown trousers. In his right hand, he carries a structured canvas and leather top-handle bag detailed with navy and yellow vertical racing stripes. The composition is framed vertically in diffused daylight, captured by photographer Misha Taylor.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign