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Brand
Hermes
ProjectHermes SOIE 2026 campaign-TIME FOR SILK
Model Xu Meen holding a striped leather-trimmed travel bag against a curved red brick wall for Hermes.

Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Xu Meen
Xu MeenModel

Tags

xu meenman holding large bagstriped canvas travel bagstriped bagcanvas bagpale yellow dress shirtyellow button down shirtsilk neck scarfsilk foulardprinted scarfwide leg trousersbrown pleated trousers

Description

Fashion model Xu Meen stands on tiled outdoor steps leaning against a curved red brick wall for the Hermes SOIE campaign. He wears a pale yellow long-sleeve button-down shirt paired with a printed silk neck scarf and high-waisted, wide-leg dark brown trousers. In his right hand, he carries a structured canvas and leather top-handle bag detailed with navy and yellow vertical racing stripes. The composition is framed vertically in diffused daylight, captured by photographer Misha Taylor.