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Brand
Hermes
ProjectHermes SOIE 2026 campaign-TIME FOR SILK
Model Xu Meen and a female model in silk neck scarves holding an open newspaper on an outdoor bench for Hermes.

Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Xu Meen
Xu MeenModel

Tags

xu meenmale model xu meenfemale modeltwo modelshermes silk scarfsilk scarfprinted silk bandanasilk neckerchiefbroadsheet newspapernewspaper

Description

Captured by photographer Misha Taylor for the Hermes SOIE campaign, model Xu Meen sits alongside a female model on an outdoor green park bench. Both subjects wear tied silk neckerchiefs in muted tones, paired with tailored brown tops, a ribbed knit, and a structured leather skirt. They collectively hold an open broadsheet newspaper while gazing forward under bright, direct natural daylight.