Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Description

Captured by photographer Misha Taylor for the Hermes SOIE campaign, model Xu Meen sits alongside a female model on an outdoor green park bench. Both subjects wear tied silk neckerchiefs in muted tones, paired with tailored brown tops, a ribbed knit, and a structured leather skirt. They collectively hold an open broadsheet newspaper while gazing forward under bright, direct natural daylight.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign