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BrandHermes
ProjectHermes SOIE 2026 campaign-TIME FOR SILK
Model Xu Meen wearing a dark collared knit shirt and patterned silk neck scarf while leaning against a yellow street box in Paris.

Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Xu Meen
Xu MeenModel

Tags

xu meeneast asian male modelmale modeldark knit polo shirtknit polo shirtpolo shirtsilk neck scarfsilk scarfneck scarf

Description

Xu Meen poses outdoors for the Hermes SOIE TIME FOR SILK campaign photographed by Misha Taylor. Leaning against a bright yellow utility post on a Paris street, the model wears a dark charcoal knit polo shirt accented with a patterned silk scarf featuring yellow edging. The low-angle framing captures classic Haussmannian architecture and a street traffic light under a bright daytime sky.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign