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BrandHermes
ProjectHermes SOIE 2026 campaign-TIME FOR SILK
Model Xu Meen wearing a dark shirt and patterned silk neckerchief leaning against a yellow ledge before a mosaic tile wall.

Hermes Hermes SOIE 2026 campaign-TIME FOR SILK 2026

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Diego Da Silva
Diego Da SilvaHair Stylist
Mayumi Oda
Mayumi OdaMakeup Artist
Xu Meen
Xu MeenModel

Tags

xu meenmale modeleast asian male modelpatterned silk scarfsilk scarfsilk neckerchiefdark knit shirtyellow ledge

Description

Xu Meen poses for the Hermes SOIE 2026 campaign titled TIME FOR SILK, photographed by Misha Taylor and styled by Anita Szymczak. The model wears a dark knit collared shirt paired with a brown and yellow printed silk neckerchief and a metallic ear cuff. Leaning on a textured yellow surface against a background of small mosaic tiles, he looks forward with a neutral expression under soft studio light.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Golden Yellow (30%)

Context

Advertising Campaign