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BrandHeist
ProjectBrand Identity
Heist brand identity billboard poster displayed in an underground train station with motion-blurred train

Heist Brand Identity 2022

Associated creatives

Mast
MastGraphic Design

Tags

heist billboard posterheist billboardbrand identity posterbillboard posterunderground advertisementadvertising poster

Description

This image showcases the brand identity for Heist displayed as a large poster advertisement inside an underground train station. The billboard features bold pink typography spelling Heist over a black-and-white image of a vault door with a man standing nearby. A train passes on the tracks below, creating horizontal light streaks from a long exposure effect. The station walls feature curved white panels and circular roundel signage.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Long exposure

Color

Magenta (50%)
Jet Black (30%)
Pure White (20%)

Background

Transport Hub

Context

Out of Home (OOH)