Heist

Apr 2022

Heist’s brand identity project establishes a visual language centered on bold, high-contrast typography and a signature key icon motif. The system utilizes a palette of pale pink and off-white, applied across diverse touchpoints including digital interfaces, stationery, and large-scale promotional posters. The design incorporates a minimalist aesthetic that bridges corporate documentation with industrial imagery. Produced with graphic design by Mast, the identity relies on clear, structured layouts. The execution spans various environments, from indoor station advertisements utilizing long exposure photography to detailed product shots that highlight tactile materials and matte paper textures. The project maintains a clean, graphic approach to modern branding across all assets.

Horizontal, Commercial, Clean

Typography