Heist: Brand Identity
Brand
Date
Apr 2022
Description
Heist explores corporate identity through a project that balances minimalism and tactile graphic design. The work utilizes a palette of pale pink, off-white, and bold black typography to establish a cohesive visual language across digital interfaces, stationery, and large-format outdoor media. Designed by Mast, the identity centers on a signature key icon, applied across diverse surfaces ranging from matte paper stock to industrial concrete settings. The project incorporates varied visual techniques, including 3D rendering and long exposure photography, to present the brand in both studio and transit environments.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Jet Black
Associated creatives
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