BrandHavfram
ProjectBrand Identity
Havfram Brand Identity 2021
Associated creatives
Tags
Description
This outdoor advertising campaign image features a large roadside billboard displaying brand identity work for Havfram. The poster is mounted on a weathered brick wall beneath an urban overpass, with a paved sidewalk stretching across the foreground. The billboard composition is split into two sections: a solid green panel on the left featuring typographic layout with white text and lines, and a black-and-white photographic portrait on the right showing a person's face and hands near their mouth. The natural daytime lighting casts soft shadows across the brick structure and pavement below.
Style
Horizontal, Commercial, Desaturated
Color
Forest Green (50%)
Jet Black (50%)
Background
Street
Context
Out of Home (OOH)