Havfram

Jan 2021

Havfram’s brand identity project establishes a visual system built on minimalist graphic design and structured typography. The execution leverages a bold color palette of mustard yellow, teal, and deep red, applied across corporate stationery and business cards. Key elements include dotted arrow motifs and geometric patterns that anchor the professional brand presentation. Beyond stationery, the identity extends to motion graphics and large-scale outdoor advertising, where clean, white logotypes are set against stark black backgrounds. The project, supported by contributions from Fasett, Both, Practice, Léo Maubert, and Mast, utilizes clean layouts and motion graphics to maintain a consistent visual language across all touchpoints.

Horizontal, Commercial, Clean