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A-frame sidewalk sign featuring black illustrated brand logo and typography standing on a paved street outside.

Brand Identity 2025

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Description

This image showcases a white A-frame sidewalk sign displaying playful black illustrations and the Hart Bageri logo positioned outdoors on a paved street. The sign features custom typography, opening hours, and whimsical line drawings including a coffee cup and pastry. Natural daylight illuminates the scene, casting soft shadows across the pavement and the building facade. The composition captures the urban storefront setting with a shallow depth of field, keeping the branded sign as the focal point. This project includes contributions from graphic design and illustration by Gretel and Braulio Amado, with photography by Martin Kaufmann and Spacon & X.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Pure White (70%)
Jet Black (30%)

Background

Street

Context

Advertising Campaign