The brand identity for Hart Bageri is a comprehensive visual system that bridges artisan baking with a playful, contemporary aesthetic. This project spans diverse touchpoints including packaging, apparel, and environmental signage, unified by an approach that leans into custom typography and whimsical line-drawn character illustrations. Graphic design was led by Gretel, with illustrative contributions from Braulio Amado.
The execution relies on a clean, minimal foundation that allows bold graphic patterns and saturated color blocks to stand out against white space. Through photography by Martin Kaufmann, Gretel, and Spacon & X, the identity is presented in both commercial and editorial contexts, ranging from detailed product shots of espresso service to the tactile textures of bakery merchandise. The system maintains a cohesive look across physical assets, incorporating retro-inspired vector graphics and organic motifs that define the bakery's visual presence.
