Hart Bageri
Brand Identity
Oct 2025
Hart Bageri’s brand identity system establishes a distinct visual language for the bakery, blending playful character-driven illustration with structured typography. Developed through a collaboration between Gretel, Braulio Amado, Martin Kaufmann, and Spacon & X, the project spans across physical packaging, storefront design, and apparel. The visual execution leans into a clean, minimalist aesthetic, using bold graphic motifs and custom typography to unify the bakery's diverse touchpoints. Across various applications—from coffee cups and paper bags to large-scale signage—the design incorporates whimsical line drawings and high-contrast color palettes. This commercial identity is captured through photography that emphasizes both the artisan nature of the food and the urban environment of the bakery’s storefront. Techniques such as motion graphics and screen print elements further extend the brand, utilizing retro-inspired layouts and layered imagery to maintain a consistent, recognisable identity across both static print and digital animation.
Horizontal, Commercial, Clean
Restaurants
Advertising Campaign
