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BrandGlad
ProjectBrand Identity
A double-sided outdoor advertising billboard for Pez y Mar displaying typographic branding on teal and red posters

Glad Brand Identity 2023

Associated creatives

VOLTA
VOLTAGraphic Design
Studio Deploy
Studio DeployGraphic Design
Maniac Studio
Maniac StudioGraphic Design
Philippe Dionne Bussières
Philippe Dionne BussièresGraphic Design
Pràctica
PràcticaGraphic Design
Bielke&Yang
Bielke&YangGraphic Design
Order
OrderGraphic Design
SCCO Studio
SCCO StudioGraphic Design

Tags

outdoor advertising billboardadvertising billboardoutdoor billboardbillboard posterpez y mar brandingbrand identity postertypographic poster

Description

This image showcases an outdoor advertising billboard displaying branding work for Pez y Mar as part of the Brand Identity project. The structure holds two distinct vertical posters housed within a green metal frame mounted on a paved street. The left poster features a light teal background with repeated bold typography reading nononam in deep green, accompanied by smaller descriptive text and the Pez y Mar logo at the top. The right poster presents a vibrant terracotta red background featuring a stylized white graphic of a fish wearing a chef hat. Natural daylight casts sharp diagonal shadows across the stone-tiled pavement below, highlighting the architectural setting.

Style

Horizontal, Commercial, Clean

Color

Sage (50%)
Rust (50%)

Background

Street

Context

Out of Home (OOH)