BrandHanover
ProjectBrand Identity

Hanover Brand Identity 2025
Associated creatives
Tags
Description
An outdoor paste-up display of posters affixed to a dark framed wall features the vibrant brand identity for Hanover, designed by EIGA. The composition is arranged in a grid of panels dominated by bold red graphic starburst elements, stark white backgrounds, and expressive black typography. Several posters incorporate photographic elements including dancers and musicians alongside playful slogans. The street-level setting includes a textured cobblestone curb below the dark mounting frame.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Spray paint / graffiti
Industries
Digital Media & Publishers
Color
Crimson (60%)
Pure White (30%)
Jet Black (10%)
Background
Street
Context
Out of Home (OOH)