BrandHanover
ProjectBrand Identity
Hanover Brand Identity 2025
Associated creatives
Tags
Description
An outdoor advertising poster for Hanover titled Brand Identity, created by graphic design studio EIGA. The poster is wrapped around a tall, cylindrical kiosk structure situated on a paved sidewalk amidst mature green trees. The striking graphic design features a large, organic red starburst shape with a black cutout window displaying a photographic figure. Bold typography at the top reads Kulturstadt Hannover. Natural sunlight casts soft leaf patterns across the white background of the cylinder, creating a dynamic interplay of light and shadow.
Style
Vertical, Commercial, Warm, Clean
Techniques
Typography, Natural light
Color
Scarlet (50%)
Pure White (50%)
Background
Street
Context
Out of Home (OOH)