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Brand
Hanover
ProjectBrand Identity

Hanover Brand Identity 2025

Associated creatives

EIGA
EIGAGraphic Design

Tags

motion design animationbrand identity animationred graphic shapeanimated red circlesmotion designbrand identitygraphic animation

Description

This motion design video for the Hanover brand identity, created by EIGA, opens with floating red circles against a clean white background surrounding German text. The animation morphs these elements into a central red star shape that frames a sequence of live-action video clips. The included scenes transition smoothly, showcasing performers on stage, gallery visitors, and museum exhibits. The clean aesthetic and precise graphic transitions highlight the dynamic rebranding effort.