Hanover
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2025
Description
EIGA developed the brand identity for Hanover, establishing a modular visual system built on bold red graphic elements and expressive typography. The project utilizes organic starburst shapes and clean vector linework to create a flexible identity that scales across both physical and digital environments. The system integrates photographic vignettes and motion graphics to convey a sense of energy and community connection. Applications range from outdoor paste-up poster campaigns and transit station displays to studio-shot editorial collateral, all unified by a stark, high-contrast aesthetic that maintains focus on the core mark.
Style
Commercial, Clean, Horizontal
Color
Pure White
Background
White Seamless
Associated creatives
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