Guinness Weather-triggered campaign using time-targeting 2025

Description

This video presentation showcases the strategy and results of the Guinness weather-triggered programmatic campaign created by VIOOH Australia, JCDecaux Australia, Lion Australia, UM Australia, Thinkerbell, Vistar Media, and Kinesso. The case study breaks down campaign metrics, target audience insights, and dynamic out-of-home execution across street furniture and airport locations. Clear typographic layouts display performance statistics including brand power increases and revenue growth during winter months. Visual documentation includes digital billboard mockups and pedestrian traffic footage in urban environments.