Gucci Valigeria Fall 2023 Ad Campaign 2023

Description

A stacked pyramid of classic monogram canvas travel luggage sits atop a metal airport baggage cart in an airport terminal. The stack includes two hardshell suitcases, a soft duffle bag, and a backpack, all accented with brown leather trim and green-and-red signature webbing. Direct flash illumination highlights the textured materials and metallic hardware against the blue terminal floor, with airplanes and the runway tarmac visible through expansive floor-to-ceiling windows in the background.

Style

Vertical, Commercial, Clean

Techniques

Flash

Industries

Bags & Accessories

Color

Background

Transport Hub

Context

Advertising Campaign