Gucci

Sep 2023

For the Gucci Valigeria Fall 2023 campaign, creative director Sabato De Sarno reimagines the romance of travel through a lens of modern luxury. By tapping global icons Kendall Jenner and Bad Bunny as talent, the project leans into the allure of transit-based storytelling, elevating the airport terminal from a utilitarian space to an editorial backdrop. Captured by photographer Anthony Seklaoui under the direction of Nikita Kuzmeko, the series blends commercial sensibilities with a documentary aesthetic, utilizing both crisp natural light and controlled flash to emphasize the premium craftsmanship of the monogrammed travel collection. Stylist Alastair McKimm curates a sharp, smart-casual wardrobe that complements the vibrant, iconic leather bags, while hair by Paul Hanlon and makeup by Mary Phillips and Mira Chai Hyde maintain a polished, effortless finish. Whether portraying a candid moment of laughter on a stack of suitcases or a solitary walk down an escalator, the imagery utilizes live-action techniques to feel spontaneous yet meticulously staged. This campaign effectively serves as an invitation to the Gucci heritage, celebrating the intersection of high fashion and worldly exploration. By grounding the accessories in a real-world, cinematic environment, the collection feels both aspirational and inherently tied to the kinetic energy of modern movement, proving that even the most grounded travel settings can host a high-fashion narrative.

Lifestyle, Commercial

Natural light

Bags & Accessories, Fashion