Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024

Description

Model Pietro Castellitto is seated on a wire-frame chair against a textured concrete wall for the Gucci The Loafer Since 1953 ad campaign. He wears a fitted grey polo shirt, black trousers, crisp white socks, and brown leather horsebit loafers. Large white serif letters spell out the brand name across the centre of the frame. The image is photographed by Heji Shin with art direction by Riccardo Zanola and styling by Francesca Burns.

Style

Vertical, Commercial, Clean, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign