Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024

Description

Pietro Castellitto is captured seated on a dark black leather sofa in an ad campaign portrait for Gucci's The Loafer Since 1953 project. He wears a tailored black suit over a light top, white socks, and black leather horsebit loafers, with his hand raised to his dark hair. The background features a textured light grey wall behind the sofa and a weathered wooden floorboards surface. The image is photographed by Heji Shin with art direction by Riccardo Zanola and styling by Francesca Burns.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bar

Context

Advertising Campaign