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Project'The Loafer Since 1953' 2024 Ad Campaign
Pietro Castellitto seated on a metal chair wearing grey polo shirt and brown loafers for Gucci The Loafer Since 1953 ad campaign.

'The Loafer Since 1953' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Heji Shin
Heji ShinPhotographer
Pietro Castellitto
Pietro CastellittoModel
Francesca Burns
Francesca BurnsStylist
Patty Bussa
Patty BussaHair
Martina Bolis
Martina BolisMakeup

Tags

pietro castellittoman sitting on chairman seatedgrey polo shirtbrown leather loafersbrown loafersleather loafershorsebit loafers

Description

This portrait from Gucci's The Loafer Since 1953 ad campaign features actor Pietro Castellitto seated on a sleek metal chair against a neutral grey studio background with a tall rust-red panel to the left. Photographed by Heji Shin, Castellitto wears a fitted grey polo shirt, dark trousers, white socks, and brown leather horsebit loafers. Large white serif lettering spelling GUCCI spans horizontally across the foreground of the image. Art direction by Riccardo Zanola and styling by Francesca Burns shape the minimalist studio composition.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (40%)
Jet Black (40%)
Caramel (20%)

Background

Grey Seamless

Context

Advertising Campaign