Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024

Description

This image features Italian actor and model Pietro Castellitto seated on a chair against a textured indoor background for Gucci's The Loafer Since 1953 campaign. Photographed by Heji Shin with art direction by Riccardo Zanola and styling by Francesca Burns, he wears a black coat, trousers, white socks, and signature leather loafers. Bold white typography spelling GUCCI overlays the centre of the frame. The composition employs a vertical framing style with soft interior lighting, emphasizing clean tailoring and classic footwear heritage.

Style

Vertical, Commercial, Clean, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign