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Model Pietro Castellitto seated against a wall wearing a burgundy t-shirt, dark trousers, white socks, and black leather loafers.

Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024

Associated creatives

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Description

This portrait for Gucci's The Loafer Since 1953 ad campaign features model Pietro Castellitto seated on a wooden floor against a neutral textured wall. He wears a burgundy t-shirt, dark trousers, white ribbed socks, and black leather horsebit loafers. His arms are raised behind his head, and he looks directly at the camera with a relaxed expression. The photograph was shot by Heji Shin with art direction by Riccardo Zanola and styling by Francesca Burns.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (30%)
Jet Black (50%)
Pure White (20%)

Background

Textured Backdrop

Context

Advertising Campaign