BrandGucci

Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait for Gucci's The Loafer Since 1953 ad campaign features model Pietro Castellitto seated on a wooden floor against a neutral textured wall. He wears a burgundy t-shirt, dark trousers, white ribbed socks, and black leather horsebit loafers. His arms are raised behind his head, and he looks directly at the camera with a relaxed expression. The photograph was shot by Heji Shin with art direction by Riccardo Zanola and styling by Francesca Burns.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Burgundy (30%)
Jet Black (50%)
Pure White (20%)
Background
Textured Backdrop
Context
Advertising Campaign


