Brand

Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from Gucci's 'The Loafer Since 1953' 2024 advertising campaign features model Pietro Castellitto seated on a wooden plank floor against a neutral indoor background. He wears a burgundy short-sleeved top, dark trousers, white socks, and classic black leather horsebit loafers with gold hardware. A simple wooden stool stands to his left beside a structural pillar. The scene is photographed by Heji Shin with art direction by Riccardo Zanola, under creative direction by Sabato De Sarno. Large white serif lettering reading 'GUCCI' is overlaid horizontally across the middle of the frame.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Burgundy (30%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign


