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Pietro Castellitto sitting on a wood floor wearing Gucci loafers and dark trousers against a pale wall.

Gucci 'The Loafer Since 1953' 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This image from Gucci's 'The Loafer Since 1953' 2024 advertising campaign features model Pietro Castellitto seated on a wooden plank floor against a neutral indoor background. He wears a burgundy short-sleeved top, dark trousers, white socks, and classic black leather horsebit loafers with gold hardware. A simple wooden stool stands to his left beside a structural pillar. The scene is photographed by Heji Shin with art direction by Riccardo Zanola, under creative direction by Sabato De Sarno. Large white serif lettering reading 'GUCCI' is overlaid horizontally across the middle of the frame.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Burgundy (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign