
Gucci Primavera 2026 2026
About
Portrait of Shawn Mendes captured by Michal Chelbin for the Gucci Primavera 2026 project, styled with creative direction by Demna. The musician is shown wearing a tight black t-shirt and dark trousers, posed against a solid, muted green backdrop with soft studio lighting. Tattoos are faintly visible on his arms, and he wears a black wrap on his hand. The colour palette is dark in the foreground contrasting with the pale green wall.
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Background
Coloured Seamless
Context
Advertising Campaign