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Brand
Gucci
ProjectFall 2024 Ad Campaign
Model wearing a camel coat holding a bright orange patent leather shoulder bag against a white background

Gucci Fall 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Marie Schuller
Marie SchullerDirector
David Sims
David SimsPhotographer
Alaato Jazyper
Alaato JazyperModels
Jiahui Zhang
Jiahui ZhangModels
and Loli Bahia
and Loli BahiaModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup

Tags

black woman in camel coatblack womanwoman in camel coatcamel coatbright orange patent leather shoulder bagorange shoulder bagleather shoulder bagshoulder bag

Description

This portrait from the Gucci Fall 2024 ad campaign, photographed by David Sims, features model Alaato Jazyper wearing a structured camel-colored wool coat. She is holding a glossy, vibrant orange patent leather shoulder bag featuring metallic hardware. The composition uses clean studio lighting against a plain white background. The large white typographic Gucci logo is overlaid across the center of the frame. Styled by Alastair McKimm with hair by Duffy and makeup by Lucia Pieroni.